For the past number of years there has been an active campaign to drastically reduce the number of moose in the province of Newfoundland & Labrador. This campaign would have moose management shift away from a scientific, logic based management strategy to an emotional, fear response management strategy. The number of moose-vehicle collisions has been used to grossly misrepresent moose populations throughout the province. These numbers are being presented and decisions are being made that could adversely affect the future viability of a long held cultural tradition of going out and hunting moose for food and sport. Non-resident hunting in the province provides between $30-40 million dollars annually for provincial coffers. If one includes both direct and indirect economic benefits of hunting, from residents, then the number (conservatively) could be double that mentioned above! Thus, with a dramatic reduction in moose population there would also be a reduction in the economic spin offs from the harvesting of these animals and a large loss of employment for those involved in this type of work.